The musical campaign for the highly anticipated period drama has officially commenced with the launch of its first track. The makers of the film revealed the full lyrical video of the romantic melody titled Endhayya Saami across multiple languages. Featuring lead actors Vijay Deverakonda and Rashmika Mandanna, the song introduces the audience to the traditional romance of their characters set in a historical era.
Directed by Rahul Sankrityan, the film is scheduled for a worldwide theatrical release on October 16, 2026, coinciding with the festival of Vijayadashami. The project is backed by producers Naveen Yerneni and Y. Ravi Shankar under the prominent Mythri Movie Makers banner in association with T-Series.
A Traditional Melodic Composition
The newly released single is composed by the popular musical duo Ajay-Atul, who have crafted a folk-infused romantic track that blends traditional instruments with acoustic arrangements. The vocals are delivered by Shweta Mohan and Ajay Gogavale, bringing a classical emotional depth to the track. The poetic verses are written by lyricist Saraswatiputra Ramajogayya Sastry, focusing on the bond of marriage and togetherness.
The audio track utilizes a grand orchestral arrangement featuring contributions from the Budapest Scoring Orchestra. The song has been released simultaneously in five languages including Telugu, Tamil, Malayalam, Kannada, and Hindi to cater to a pan-India audience.
Visual Narrative and Audience Reaction
The lyrical video presents a glimpse into a 19th-century wedding celebration, charting the journey of the central characters, Ranabaali and Jayamma. The frames focus on traditional festive attire, cultural elements, and the onscreen chemistry between the lead pair. This release marks another collaboration between the lead actors, who have previously shared screen space in successful romantic dramas.
Initial listener reactions across social media platforms highlight the soothing quality of the melody and the traditional presentation. Fans have expressed appreciation for the choice of classical instrumentation, noting that the melody offers a soft contrast to the expected action elements of the period drama. The track has rapidly gained traction on streaming platforms within hours of its official launch, strengthening the ongoing promotional momentum for the October theatrical release.